Marketing Manager resume example

Marketing resumes are judged on results you can measure: pipeline, ROI, growth rate. This example leads every bullet with a number and names the channels.

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What makes this Marketing Manager resume work

Open bullets with the metric: 'Grew inbound leads 3x…', '$2 ROAS on a $500k spend…'.
Name your channels and tools (SEO, paid social, HubSpot, Google Analytics) for ATS keyword matching.
Show ownership of budget and team size where relevant.
Balance acquisition with retention/brand metrics if the role is broad.
Link a portfolio or campaign case study if you have one.

Skills & keywords ATS looks for

SEOSEMGoogle AnalyticsHubSpotcontent marketingpaid socialemail marketingCROROIdemand generationbrandcampaign managementmarketing automation

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FAQ

What's the most important thing on a marketing resume?

Measurable results. Recruiters skim for numbers — leads, revenue, growth %, ROI — attached to campaigns you owned.

Should I list every marketing tool?

List the ones in the job posting that you actually know. A focused, relevant stack reads better than a 30-tool wall.

Acquisition or brand metrics?

Match the role. Growth roles want pipeline and CAC/ROAS; brand roles want awareness, engagement and share.